Archive for the ‘Design’ Category

User-centred design and mobile user experience

User-centred design and mobile user experience.

 

Designing a mobile site or an app is an entirely different process than a classic website.  Reconsider sizes, user capabilities, and the functionality of your design.  Making a user-centered design and mobile experience can be challenging but absolutely necessary.  As with all design and marketing, narrow and focus on your audience.  “Who are the users and what do they want?”

Branding, Identity & Logo Design Explained

Very clear & helpful insight on the differences between Branding, Identity, and Logos.  Often confused and used interchangeably, these terms are separate and different.

A summary:

Brand–  the perceived emotional corporate image as a whole.

Identity–  the visual aspects that form part of the overall brand.

Logoidentifies a business in its simplest form via the use of a mark or icon. 

 

Branding, Identity & Logo Design Explained

Logo design reversal

Super cool and strange to look at!   Check out some of this “brand reversals” logo designs.  Twitter written as Facebook, Vimeo and YouTube switched.  Makes you realize how important logo design is in branding.  Looking at some of this makes me have to think twice about who the company is!

Google?  Yahoo?

Amazon?  Barnes & Noble?

More images:

http://bostinnovation.com/2011/06/16/21-tech-brand-reversals-logo-designs/