Very clear & helpful insight on the differences between Branding, Identity, and Logos. Often confused and used interchangeably, these terms are separate and different.
Brand– the perceived emotional corporate image as a whole.
Identity– the visual aspects that form part of the overall brand.
Logo– identifies a business in its simplest form via the use of a mark or icon.
Branding, Identity & Logo Design Explained
Super cool and strange to look at! Check out some of this “brand reversals” logo designs. Twitter written as Facebook, Vimeo and YouTube switched. Makes you realize how important logo design is in branding. Looking at some of this makes me have to think twice about who the company is!
Amazon? Barnes & Noble?